Mr. Brian Farley Vice President Business Development

Mr. Farley has been working with college and university administrators to improve services on campuses for over 16 years. He led sales and marketing for the SA Cash program at Student Advantage, helping take the business from scratch to industry standard in just 3 years. As National Sales Director for AT&T College and University Solutions in the 1990’s, he led a team of account executives selling telecommunications and campus card solutions to colleges and universities nationwide. Most recently, he successfully represented Aramark’s facilities management service for higher education. He has been an active participant in higher education trade associations NACUBO, NACAS, and NACCU at both the national and regional levels.

Mr. Farley is a strong and trusted customer advocate, expert at building relationships campus-wide. As VP of Business Development for CardSmith, he is returning to the campus card arena and rejoining his former teammates to pursue our passion of creating better and more affordable campus card technologies, services and customer solutions.