Ms. Donna L. Franklin Vice President Marketing & Communications

Ms. Franklin is an experienced consumer marketing professional with a specialization and expertise in student and parent marketing and the higher education marketplace. She brings unique qualifications and expertise to CardSmith, having developed and managed both AT&T's and Student Advantage's extensive campus card and general student marketing initiatives. She started her AT&T career in Finance and instills strong fiscal discipline, process and results orientation to marketing management.

Ms. Franklin managed a diverse set of student and university marketing initiatives for Student Advantage - including SA Cash marketing initiatives- overseeing a team of 15 executing all phases of marketing - from strategy to collateral production to fulfillment. She spent her last 4 years at AT&T focused on campus card and other student marketing programs.